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The News World In A Ratings Universe

The decline and fall of TV news and its values

Online and digital content has dramatically changed the way we do everything as you undoubtedly, are already aware. As the way information is transmitted and shared online is changing, so are the tactics used to ensure your attention is acquired.

Now I understand that as more of the public absorbs their news from online sources, news outlets need to adapt and change to ensure they don’t lose (too much of) their market share.

A problem arises, however when these practices are taken over the top or to the extreme, which unfortunately, is what we are seeing in today’s television news outlets. It is ridiculous when 60-70% of every news headline you see is the exact equivalent of the pointless, nagging, endless ‘click-bait‘ headlines you see on websites grabbing for any advertising revenue they can lay their hands on.

We have given it the name ‘attention bait‘ – and that is exactly what they’re doing.

People are not going to stop receiving news from traditional means such as television – at least not for a long time. But as CEO’s and shareholders watch (excuse the pun) ratings fall to newer sources of media (I.E Internet) they are in a scramble to grab on to who they can, when they can.

Want an example?

Since the racist fraternity scandal, there has been at least 5 sudden additional stories that I have personally witnessed (not intentionally – I was at the gym- I don’t get my news from TV). 5 other minor & not-so minor stories about university related incidents. Do you think these all of the sudden started happening? Did (insert major network here) just discover about these injustices? Sports

NO

They know that wherever they can throw in that includes such ‘Keywords” such as university, fraternity, student or school, they will attract an audience because it is in the forefront of a lot of people’s minds.

Want another one?

After the Ferguson Missouri shooting do you think all the sudden other injustices regarding police just start happening out of nowhere?

NOPE

It was/is the “hot” or “talked about” subject and outlets were going to capitalize everywhere they could. Is it good that these stories are seeing the light of day? Absolutely, but it is certainly not because of the good conscious of the news media

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